Shaping an ecosystem for local SME businesses
The pandemic has accelerated digital adoption, but physical channels are making a comeback.
McKinsey, 2021
SMEs in local neighbourhoods are constraint by poor exposure.
Built assets of past premises are valued spaces for SMEs.
In the shift of economies, premises of past industrial functions provide a habitat for SME businesses.
In Hong Kong, Kwun Tong, previously a district of industrial premises, factory buildings have thrived to become the hotspot of creative industries and SME retails. They hold spaces of various functions, from attire, shoe shops, craft studios, cafes, to upstair restaurants.
Challenges facing SME retail tenants
Representation of spatial data is unintuitive.
The original design unable to meet the needs of retail.
XYZ: Navigating the future of SME local businesses
The XYZ approach to indoor navigation
XYZ identifies interior infrastructure to identify the location.
Then, AR takes over to narrate the journey.
Use Case: A Day in Kwun Tong
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XYZ nurtures an ecosystem for local SMEs and visitors to depend on.
The data collected from user end enables businesses and visitors to make informed decisions.
Unlike other conventional navigation systems, XYZ helps the individual to own a sense of place.
Competitor Analysis
XYZ is uniquely positioned for an experience-driven, i.e., flaneur-kind of navigation experience.
Joyous, local, and feature-packed
The Result: A sustainable local SME ecosystem supported by a bonded local community
Collaborators
